Ad Ops | 4 Years
- Video advertising pioneer since 2007;
- Partnered with SEBPO starting in 2015;
- SEBPO provides creative production, trafficking, and reporting support.
ABOUT THE CLIENT
Founded in 2007, the client is a video marketing pioneer, offering its clients a suite of production applications that cover the full life cycle of video advertising campaigns—from production and management through analytics and optimization. Having truly invented interactive video in 2009, the company has grown to be an undisputed leader in the digital video advertising market. Today the company proudly has eight (8) offices on four (4) continents and service some of the globes most recognized Fortune 500 in industries such automotive, CPG, entertainment, and technology with their powerful and innovative video advertising platform.
In 2015, looking for a new outsourcing partner that specialized in digital advertising, the client chose SEBPO to provide campaign production and reporting support. The SEBPO team bolstered the clients creative production services by providing two teams of 5 people each (1,056 hrs/month total) that also enhance the client’s coverage during the hours of 4AM to 9PM each day.
“Right off the bat, the SEBPO team brought forth so many suggestions on how to initiate a working relationship and didn’t leave that all up to me which is really great. Clearly I have to speak to all the details of my business and nobody can really do that but me. While I’m still managing my day it’s a very daunting task to form a relationship with a new group of folks, and educate them, and get them up to what you would consider a good working proficiency.”
MORE FROM GEORGE
MORE CLIENT STORIES
SEBPO partnered with one of the most established multimedia companies in the world, which nearly a billion people rely on every day. The client was undergoing a run of acquisitions with media, technology and communication brands and needed to unify their platform with over 150 points of presence on six continents.
The Client funnels a majority of display ad trafficking through SEBPO, including custom delivery-report generation. Delivery reports are pulled from the Client’s platform and provide data essential to ad tracking, end-of-campaign analysis, invoicing and other account procedures.
In early 2020, public health agencies identified a rapidly spreading global outbreak of COVID-19. Because the virus spread through person-to-person contact, governments put stay-at-home measures in place for citizens. These measures challenged businesses to keep operations running smoothly while ensuring employee safety.
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