Ad Ops | 9 Years
- SEBPO client since 2010;
- Platform services 42,000 advertisers, agencies, and publishers;
- With the help of SEBPO, the client’s platform creates 1.3 trillion impressions/year.
ABOUT THE CLIENT
A leading global ad management technology company, this client delivers creative and impactful end-to-end digital advertising campaigns across mobile, display, rich media, video and social, all powered by an unrivaled data platform. More than 42,000 next generation advertisers, agencies, publishers and trading desks rely on the company’s offerings and flexible third-party platform integrations to connect to their audiences, which reflect 1.3 trillion impressions a year. The client operates on the ground in about 65 countries with a team of approximately 1,000 employees.
“Ad traffic operations itself is completely complicated, and it keeps growing and changing. One of the greatest things that SEBPO does — and they definitely do it better than us – is they are amazing at logistics, and ongoing knowledge transfer. You don’t work with just a specific person or a specific group – you work with a team. When they get notified as something new comes out, they train themselves and the whole team. It’s not a one-time thing. They’ll retain this knowledge. They’ll share this knowledge. They’ll use it in the future. That’s one of the incredible things about them.”
In 2010, the company needed to find a partner that could expertly handle its heavy-lifting, time-intensive, repetitive ad operations work. They wanted to reduce costs and also free up their own internal staff so they could better use their time talking to their clients and building their core business. They also needed the process to be more flexible and responsive, so seasonal ad campaigns and resources could be rapidly scaled up or down.
The company chose SEBPO to handle a majority of their display ad operations, including custom delivery report generation. Custom delivery reports are also pulled from the client’s platform and provide data essential to ad tracking, end of campaign analysis, invoicing, and other account procedures.
The client and SEBPO relationship continues to expand and enjoy mutual success. SEBPO’s teams in the U.S. and Bangladesh have become extensions of the company. Well versed in their company culture and business, SEBPO teams can rapidly scale to support the client’s advertising operations needs as they change. As ad ops experts, SEBPO brings the flexibility, knowledge base, can-do culture, and continual cross-training of its teams which allow the company to focus its team on serving its clients and increasing revenue.
Strategic thinkers. High-caliber and well educated teams. A flexible and adaptable culture, able to scale quickly. Content experts. Nimble and seamless support. Cost and time savings. Taking the worry out of ad operations. Great outcomes.
Some of the reasons why the seven-year partnership continues to prosper.
“If you are looking to give SEBPO something that your company, for whatever reason, is ready to part with…and it’s very technical, and very detailed and takes hours and hours to do and a lot of concentration, they’ll do it perfectly. They’ll do it great. They’ll do it with a smile. They’ll do it with a great attitude, and they’ll make you feel good.”
—Galina Zuckerman; Head of Vendor Management
MORE FROM GALINA
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SEBPO partnered with one of the most established multimedia companies in the world, which nearly a billion people rely on every day. The client was undergoing a run of acquisitions with media, technology and communication brands and needed to unify their platform with over 150 points of presence on six continents.
The Client funnels a majority of display ad trafficking through SEBPO, including custom delivery-report generation. Delivery reports are pulled from the Client’s platform and provide data essential to ad tracking, end-of-campaign analysis, invoicing and other account procedures.
In early 2020, public health agencies identified a rapidly spreading global outbreak of COVID-19. Because the virus spread through person-to-person contact, governments put stay-at-home measures in place for citizens. These measures challenged businesses to keep operations running smoothly while ensuring employee safety.
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