SEBPO CLIENT STORIES
Ad Ops | 3 Years
- Selected SEBPO amidst 12 competitors;
- Full-time resources, plus backup resources trained for rapid deployment;
- SEBPO provides both AdOps and Quality Assurance services.
ABOUT THE CLIENT
AdTheorent is a rapidly growing technology company that is transforming digital advertising through user identity mapping and predictive solutions. Powered by data-driven intelligence, AdTheorent’s machine learning technology platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.
“In order to truly service a client, you need to sweat their business, live in their shoes and understand their needs. Without that, you are just pushing your product. SEBPO took the time to understand our needs and listen to what must have seemed like impossible demands from such a small client. You brought in your operations folks early to sweat our business. Your periodic check-ins hit exactly at the right times. You lived in our shoes.”
Projected to grow 2x by the end of 2016, and with a previous vendor not meeting expectations for service or for supporting scalability, AdTheorent required a partner that matched its high level of quality, capability, flexibility and responsiveness. AdTheorent’s rapidly rising success also demanded a partner that could scale its support seamlessly, particularly with ad operations and creative needs.
Competing against 12 potential partners, including the incumbent, SEBPO was selected by AdTheorent in June 2016 because of its flexibility to meet unforeseen challenges, its onshore, strategic management, its competitive pricing, and a demonstrated ability to immediately immerse its team to understand the operations and the needs of AdTheorent.
SEBPO aligned a full-time resource to provide 174 hours per month, a back-up resource for scale/coverage to accommodate large projects, and a team lead for oversight. SEBPO performs a variety of advertising operations functions for AdTheorent, including campaign launches and quality assurance.
Campaign launch services include:
- Review of task instructions, templates and pertinent documentation
- Creating new entities – agencies and advertisers
- Campaign shell creation including input of start and end dates, budget information, campaign type (display, mobile, video, native)
- Adding line item details, and strategy (targeting)
- Associating creatives
- Quality assurance review of campaign set-up
Quality assurance support consists of reviewing:
- Campaign properties
- Line item properties
- Yield optimization details
- Creative set-up
- Creative assignment
“After signing the SOW, the onboarding process proved both to me and my team that we chose the correct vendor for our needs. The level of service we have received and the skill level of our assigned team is beyond expectations. SEBPO is now part of our organization, with impressive response rates and actual follow-through. It’s as if they’re a division within our organization.
“We look forward to growing our business and, in turn, growing yours.”
—Jason Dennie; VP of Ad Operations, AdTheorent
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