SEBPO partnered with one of the most established multimedia companies in the world, which nearly a billion people rely on every day. The client was undergoing a run of acquisitions with media, technology and communication brands and needed to unify their platform with over 150 points of presence on six continents.
The Client funnels a majority of display ad trafficking through SEBPO, including custom delivery-report generation. Delivery reports are pulled from the Client’s platform and provide data essential to ad tracking, end-of-campaign analysis, invoicing and other account procedures.
In early 2020, public health agencies identified a rapidly spreading global outbreak of COVID-19. Because the virus spread through person-to-person contact, governments put stay-at-home measures in place for citizens. These measures challenged businesses to keep operations running smoothly while ensuring employee safety.
This ad tech client was a pioneer in offering its clients a unique digital advertising platform that customized display ads by using a technology called Dynamic Creative Optimization (DCO). Using DCO, content and messaging in ads would be customized to various unique characteristics of the viewer.
The client’s programmatic platform excels at helping clientele with search retargeting, site retargeting, and custom campaigns. The platform’s unstructured data is ideally suited for creating custom target audiences that allow businesses to execute highly complex campaign strategies.
Founded in 2007, the client is a video marketing pioneer, offering its clients a suite of production applications that cover the full life cycle of video advertising campaigns—from production and management through analytics and optimization.
In 2008, the company was looking for the right organization that could help them with their back-office processing (BPO) work, particularly one they could rely on for extensive data management and analysis aggregation, plus testing and quality assurance support.
Ingage, formerly ScrollMotion, helps companies create interactive content for touchscreen devices through their unique combination of software and storytelling. Their software platform, Ingage, is used by businesses to quickly create and share interactive mobile content and applications...
A leading global ad management technology company, this client delivers creative and impactful end-to-end digital advertising campaigns across mobile, display, rich media, video and social, all powered by an unrivaled data platform.
ONE by Verizon Media Group unifies multiple advertising technologies within one suite with media planning, audience management, creative optimization, analytics and attribution, as well as Verizon Media Group’s market-leading display, video and TV DSPs.
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