SEBPO partnered with one of the most established multimedia companies in the world, which nearly a billion people rely on every day. The client was undergoing a run of acquisitions with media, technology and communication brands and needed to unify their platform with over 150 points of presence on six continents.
As part of its plan for a unified platform, which brought together display, mobile and video across multiple channels, the client needed reliable, scalable, cost-efficient, 24/7/365 advertising operations support so that high-quality viewing of their digital content could be experienced on any device. After an assessment with multiple providers, SEBPO came out as the clear partner of choice.
SEBPO was asked to handle the client’s new video platform initial release and ongoing traffic because of their onshore presence, strong expertise and low attrition.
SEBPO was so efficient in meeting their deliverables that the client increased their workload to handle their entire video platform management across the global network on an ongoing basis. SEBPO worked with the client’s internal team seamlessly to deliver on everything from strategy to QA and testing, to ad policy compliance and advertising operations.
The client was particularly pleased with SEBPO’s high level of service, revenue delivery and deep knowledge of the industry. SEBPO’s reputable low attrition meant that teams could ramp up with additional workload without missing a beat. The multimedia client got the quality 24/7/365 support they needed, were able to scale faster as they integrated their growing global platforms and saved a substantial amount of money in the process.
“There’s always that confidence that the SEBPO team can pick it up and get it done either that day while you’re there or come back the next day and it’s done. They make you look like a rock star in front of your clients.”
MORE CLIENT STORIES
The Client funnels a majority of display ad trafficking through SEBPO, including custom delivery-report generation. Delivery reports are pulled from the Client’s platform and provide data essential to ad tracking, end-of-campaign analysis, invoicing and other account procedures.
In early 2020, public health agencies identified a rapidly spreading global outbreak of COVID-19. Because the virus spread through person-to-person contact, governments put stay-at-home measures in place for citizens. These measures challenged businesses to keep operations running smoothly while ensuring employee safety.
This ad tech client was a pioneer in offering its clients a unique digital advertising platform that customized display ads by using a technology called Dynamic Creative Optimization (DCO). Using DCO, content and messaging in ads would be customized to various unique characteristics of the viewer.
CONNECT WITH US
© 2017-2020 SEBPO